Our Why

We believe in the power of Made In USA

Especially in apparel, making in America is hard...really hard.

But in a world where some companies wrap their products in slick marketing and use cheap foreign labor to enhance their profits, we stick to our roots, making fewer, better products here in the USA.

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Meet Phil

A Veteran with a Mission

Day One Camouflage is led by a proud U.S. Navy veteran and outdoorsman.

Phil's commitment to Made In USA is connected to his life story. Coming from South Korea as a (legal 🗽) immigrant at the age of two, he is deeply proud to be an American citizen. The tremendous opportunities that came from being in this country contribute to his belief that his life was "Made In USA."

His vision for Day One is simple: preserve the legacy of American craftsmanship and equip outdoor pursuits with American-made products.

When you wear Day One, you’re not just wearing gear - you’re wearing a piece of an American story

What We Believe

  • Old School Over New School

    We don't mind modernity, but ultimately believe in wisdom over knowledge, and that time-tested ideas and things are still worth keeping around

  • Function Over Form

    Our products need to solve real problems. We solve functional, cognitive, and emotional problems for people who want American-made options, don't know what to buy, and need fewer, better things

  • Group Over Self

    We believe that the societal obsession with self - individual success, self-fulfillment, and self-actualization - is a catastrophe. We aspire to pursue a common solidarity that binds Americans across differences, and for us that begins with the idea that we are all American-made