FAQs

The brand is called Day One Camouflage. Where's the camouflage?

Day One Camouflage is a 35+ year old brand, continuously operating and making products in the USA. Our original founder Gary started and grew the business by making outstanding quality camouflage apparel and accessories for the hunter. After Phil acquired the business in 2022, we made the difficult decision to cease operations on that product catalog. BUT hang tight - as we build back up you should see more camouflage products.

Why do these shirts cost more?

Our products are made by skilled American craftspeople who are paid fair wages in safe working conditions. The alternative (unhappy workers in awful conditions making in one month what our employees make in a day) would make you think twice. This is not "just business," this is what we value. Every time you choose Day One, you're investing in the idea that American made is worthwhile. And we appreciate your support!

Who owns the company now?

Like many of you who were loyal customers, Phil is a fan of Gary's vision, expertise, and dedication to making in America. So much so that he did not want Day One to cease operations as a result of his retirement. So he purchased the company and owns it today.

The video shows a shirt that's not for sale. Why?

The shirt on the video was a previous model that we produced in limited quantity and it sold out very quickly. We will be making more shirts like that (long sleeved, different performance fabrics) and God-willing with a marketing budget we will be making more videos that showcase the shirts currently available for sale.

Do you do discounts?

We are now owned by a US Navy Veteran, so feel free to email us at sales@dayonecamouflage.com with proof of US military service and we will be happy to provide you a discount (it will be slightly higher for Navy than all other services :))